Viberate’s festival apps are the cheap, data-driven solution organizers are looking for

Building a stand-alone, branded app is hard. For festivals, stakes are high, but resources are limited. The wreckage is easy to see in the reviews of festival apps, where even high-profile festivals with high ticket prices seem to struggle to deliver basic functionality and accurate lineups.

Viberate has changed that. For a tenth of the cost, the global live music data network offers festivals a complete branded app with continuously updated lineup information, as well as all the other bells and whistles attendees expect, from chats to sponsor shout outs.

“We’ve offered these apps to a series of mid-sized European festivals, and all have renewed for the next edition,” explains Viberate’s Vasja Veber. “The feedback we’ve gotten from organizers and from users--83% gave our apps 5 stars--demonstrates how important these apps are for festivals.” 

Viberate uses its carefully curated data for artists and events from around the world to keep all artist information and assets current via API on every festival app. All organizers need to do is enter the lineup and a few other details, and their app is ready to roll out. Viberate crafted its apps to reflect the real purpose of a good festival app, to increase attendee engagement and boost sales of upgrades, for example. (Viberate saw VIP experience purchases increase by an average of 20% at participating festivals.)

“We believe apps are one of the most important – if not THE most important – tools for engaging festival fans,” notes Andrej Sevšek, promoter for the Punk Rock Holiday festival. “The collaboration was one of the most professional, cool, and down-to-earth experiences we’ve had in a long time. It was almost love at first sight – and the feeling still lasts!”

“Your app should be the least of your worries, as a festival organizer,” says Veber. “It should be the silent partner promoting the experiences you’re offering.”